Today’s economy has proven to be a real challenge for many established small businesses. When wanting to market your business and get the word out to a wider audience and clientele, it can be a real challenge since so many businesses are looking for ways to cut back and save money the best they can. This is where Craigslist can prove to be very helpful to small businesses.
Craigslist
Craigslist can be a great marketing tool if you have a small business that caters to servicing clients or selling certain goods that people need. For example, imagine that you are a salon owner who is looking to take on more clients, how can Craigslist help you? First, you can create a simple ad that lets all of your neighbors and those in your community know what you offer. Unlike many newspapers and online advertising sites, Craigslist allows you to provide as much information as you need at no cost all to you.
Another reason Craigslist is a great choice marketing your small business is because of the amount of people who visit Craigslist. Now numbering into the millions, you have a great chance of getting your name out there. There is word of caution though. Many people advertising on Craigslist seem to generalize there ads too much and for this many people seem to skip over them because they feel they are no good. In order to drive people to your business you need come up with a catchy tag line that will attract attention. Going back to the salon scenario, imagine you were located in the San Francisco area, you could say something like; “Family Owned San Francisco Salon Offers Unsurpassed Beauty Services.” By localizing your ad you are better able to alleviate people feeling like your ad is national ad that has nothing to do with them personally.
Craigslist is also a great choice for advertising because it provides targeted marketing. What does this mean to you? This means that you are able to advertise your services and business into the area that pertains directly to what you do. That way when future clients and customers look at your ad they will be looking for what you provide.
So are you a small business looking to expand and get the name out to others? Why not look into Craigslist? It may be the best business decision you ever make.
Craigslist
Craigslist can be a great marketing tool if you have a small business that caters to servicing clients or selling certain goods that people need. For example, imagine that you are a salon owner who is looking to take on more clients, how can Craigslist help you? First, you can create a simple ad that lets all of your neighbors and those in your community know what you offer. Unlike many newspapers and online advertising sites, Craigslist allows you to provide as much information as you need at no cost all to you.
Another reason Craigslist is a great choice marketing your small business is because of the amount of people who visit Craigslist. Now numbering into the millions, you have a great chance of getting your name out there. There is word of caution though. Many people advertising on Craigslist seem to generalize there ads too much and for this many people seem to skip over them because they feel they are no good. In order to drive people to your business you need come up with a catchy tag line that will attract attention. Going back to the salon scenario, imagine you were located in the San Francisco area, you could say something like; “Family Owned San Francisco Salon Offers Unsurpassed Beauty Services.” By localizing your ad you are better able to alleviate people feeling like your ad is national ad that has nothing to do with them personally.
Craigslist is also a great choice for advertising because it provides targeted marketing. What does this mean to you? This means that you are able to advertise your services and business into the area that pertains directly to what you do. That way when future clients and customers look at your ad they will be looking for what you provide.
So are you a small business looking to expand and get the name out to others? Why not look into Craigslist? It may be the best business decision you ever make.
